Cookbook

In the Fall of 2009, with the support from over 100 wonderful food bloggers, I helped organize the Healthy, Tail Waggin’ Treats Virtual Cookbook Fundraiser for the Alachua County Humane Society.

Recently, animal shelters nationwide have faced extremely difficult times with pet adoptions. The combination of a harsh economic climate and society’s preference for younger pets, has left many older dogs and cats without homes. Shelters have found themselves overwhelmed with the amount of animals they’re housing and greatly need additional assistance.

To help solve this unfortunate dilemma, in my Sales Management class, we were assigned an exciting philanthropic group project. Each group was assigned a local pet adoption agency to work with, and given a specific fundraising objective to meet.

Being the food blogger that I am, I figured what better way to promote awareness for the Alachua County Humane Society, than my blog?

The 3 steps taken:

• Healthy, Tail Waggin’ Treats Giveaway
• Announcing The Giveaway Winners
• Cookbook Reveal

All donations went directly toward urgently needed pet supplies including pet food, animal crates, vaccines, flea protection, treatment for heartworm, cleaning materials, and more.

Media Attention:

• UF Students Raise Money To Shave Sheltered Pets’ Lives - The Gainesville Sun, December 4, 2009
• Featured in the Virtual Holiday Gift Guide – The Gainesville Sun website

Fundraising Figures:

• 2 Week Long Giveaway
• 7 Sponsors
• 100+ Recipe Submissions
• 92 Page Virtual Cookbook with 16 Pet Friendly Recipes
• $305 in Cookbook Donations
• $530 from additional fundraising
• Saving Animals’ Lives… Priceless

To donate toward this ongoing fundraiser, click here. Thank you for your continued support!